Two weeks ago, the prestigious Ryder Cup took place in New York, bringing together 12 elite golfers from Europe and 12 from the United States in a thrilling match play format. Held every two years, this iconic tournament offers brands a powerful platform to engage with a passionate global audience.
While the next edition won’t take place until 2027, now is the ideal time for marketers to reflect on what made this year’s event stand out and begin planning ahead.
In his latest piece, Tomas Millet, Sports Partnership & Business Development at CA Sports (part of Havas Play), highlights the most compelling brand activations from the 2025 Ryder Cup, offering strategic insights and inspiration for those looking to make a lasting impact in 2027.
Access the full piece here
