Social Commerce: The New Frontier for Marketplaces and Social Platforms

With a market valued at $584.91 billion in 2021, social commerce presents the fastest growing e-commerce opportunity for brands. With new developments and offerings from marketplaces and social platforms announced every day, how can brands navigate this fast-moving and everchanging environment? In a new whitepaper, Bertrand Fraboulet, Global Managing Director of Havas Market, explores this new seamless experience for consumers, and how Havas Market can guide marketers in their social commerce journey and build a tailored strategy that will generate real incremental growth. 

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