Cannes Lions Trends & Insights Report 2023

With live shopping predicted to represent 20% of all e-commerce sales by 2026, social platforms, e-retailers, and brands are engaged in a fierce battle to build capabilities and secure their share of this lucrative pie. How can brands and marketers excel in this space – which combines the social experience of brick-and-mortar with the ease of e-commerce? In a new white paper, Bertrand Fraboulet, Global Managing Director of Havas Market, explores the origins of Live Shopping, the ongoing battle for dominance in this space, and tips to leverage the full potential of this sales channel.

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