Havas Media Network Announced as Media Agency of Record for Vancouver City Savings Credit Union (Vancity)

Toronto, ON – Havas Media Network (HMN) has announced that Vancity, the values-based financial cooperative and Canada’s largest credit union, has chosen the agency as its national media agency of record in Canada. The decision comes following a six-month competitive review.

“Our team underwent a rigorous process to secure a partner to support our ambitious objectives in our market. We are thrilled to partner with a values-aligned and innovative group like Havas Media,” said Gurpreet Jhaj, Vice President of Marketing for Vancity.  

As Vancity’s media agency of record, Havas Media serves not only as its media partner but as a future-forward business partner to help ensure the future success and development of the growing credit union with special focus on the British Columbia region. The account will be serviced from the Vancouver Havas Media office, and they will partner with creative agency of record VML.

The integrated solution offered by Havas Media Network and Noise Digital which delivers premier excellence in data-driven performance marketing, strategy and advanced analytics were crucial factors in the partnership, as Havas Media and Noise Digital deliver meaningful brand work and elevated digital performance focus.

“Vancity is a Meaningful Brand to so many Canadian customers and communities,” said Noah Vardon, Chief Client Officer for Havas Media Network North America. “Our audience-first approach, emphasis on strategic data-driven decision making, and model of working as an extension of the Vancity team will drive meaningful media that drives impactful results.”

Founded in 1946, Vancity is a financial cooperative that works for the betterment of its members and their communities. Vancity utilizes its financial tools and community partnerships to address the systemic challenges its members face and to advance the well-being of their communities. The credit union believes in a transformed economy that protects the earth and guarantees equity for all, with continued commitments for sustainability, carbon neutrality, financial inclusion and affordable housing, to name a few.

The first work from the Havas Media Canada and Vancity debuts in June.